Civil society has a long tradition of advocating for social change, which has led to many significant improvements. We believe it is important to improve skills to influence government, other policy-makers, the media and the general public, if we are to tackle the root causes of poverty and inequality. The skills we want to focus on relate to campaigning, community organising and strategic communications. A key component of this is amplifying the voices of those who are experiencing the problems which civil society is trying to address. We believe these voices need to be central to work that tackles poverty and inequality. Development of strategic communications is also critical. Too often the messages we use do not connect with the audiences we are trying to reach. Sometimes they even damage the causes we are supporting. Better understanding of public attitudes on the issues outlined in our funding programmes is vital, and we are keen to improve skills in this field.
What we will fund
Second tier and specialist organisations
proposing to improve the skills and practice of smaller or less experienced organisations working in the other programmes in these guidelines such as:
- Campaigning: community organising and advocating for specific policy changes.
- Strategic communications: improving the framing of narratives and messages to influence public attitudes.
- Gathering evidence about poverty and inequality: collecting qualitative and/or quantitative data about the impact of poverty and inequality on different communities.
- Voice: increasing the involvement and skills of people with first-hand experience of poverty and inequality in campaigning and leadership of organisations and movements.
Civil Society organisations
working alongside groups of individuals with first-hand experience of poverty and inequality, to strengthen their collective voice in campaigns to tackle the root causes of poverty. Funding in this programme area is for work that combines a number of issues from our programme areas. For example, low income workers who are affected by the high cost of childcare and housing, and want to influence policy makers, providers and employers to find better solutions. We would expect organisations to have a good track record of undertaking this work
How to apply
Please read the funding guidelines in full before filling in our funding application form. If, after reading the guidelines, you are in doubt as to whether your work fits then please telephone us so that we can discuss and answer any specific queries you may have, on 020 7606 6145.
Find out if your work is eligible by downloading our funding guidelines.Trust for London Funding Guidelines 2020.pdf 809.4 KB
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