People need to know what poverty really looks like - and how they can help to end it.
Effective communication is a powerful tool in the fight to make London a better place for everyone. Our voice should be strong, evidenced and persistent to reach the right audiences at the right time. What we say should be authentic, amplifying real voices and real lived experiences.
That's why we fund groups to tell more effective stories about what they do, as well as do the work which addresses the root causes of poverty.
