The benefits & challenges of matched crowdfunding

Key findings

Fund

reached projects that would not otherwise have applied

Only

a few grantees showed innovation which the Trusts were hoping for.

Less

time between an application and a decision

This report contributes evidence from a matched crowdfunding pilot between Trust for London and City Bridge Trust. Many funders are experimenting with matched crowdfunding as a way to make parts of the grant funding process quicker, more accessible and more transparent. This report looks into whether these benefits are borne out in practice, and what challenges arise from the crowdfunding approach. The Fund - "Improving Life for Londoners" - was a £100,000 joint fund from Trust for London and City Bridge Trust for projects tackling poverty and inequality in London. This pilot project offered grants of up to 50% of a project's crowdfunding goal, with a maximum of £10,000 per project.

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The benefits & challenges of matched crowdfunding

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